SSTM Salver

Market study conducted

SCMS Center for Socio-economic Research has conducted a market survey for Jai Hind Malayalam Television channel focusing on three objectives.

1. Profiling of Malayalam channel viewers
2. To study the preferences of Malayalam television programmes
3. To study the public preference of Jai Hind television channel.

A total of 1523 samples were collected from respondents across the state of Kerala. The study concludes that the even though the channel is a recent entrant into the market, it has managed to secure a growing viewer ship. It is quite interesting to note that when male viewers prefer to watch news, documentaries, investigative reports and children’s news the preference of female viewers’ preferences are more towards chat shows, cookery, etc.
The project was coordinated by Prof.Radha Thevannoor, Director, SCENSOR. The team members were Dr.N.Rajagopal and Smt.Susan Abraham, members of the faculty. MBA batch 5 students were involved in the data collection. The report has been submitted to the Jai Hind channel.

Articles published

An article written by Shri Ajay Kumar Pillai, Lecturer titled ‘Behavioral considerations in cost allocations’ was published in IMPACT, Journal of IIM Indore, January-June 2007 issue.
An article on ‘Analysis of generation mix at work place’ by Dr.N.Rajagopal and Smt.Smitha Siji, members of the faculty, was published in the Journal of contemporary Reseach in Management, December 2007 issue.
A study paper on ‘A study of customer attitude and market potential of GSM mobile sector with reference to LG-GSM mobile in Ranchi’ by Dr. (Prof.) Susan Chirayath was published in Prabandh: Journal of Management Education and Research June 2007 issue.
Another paper by Dr.(Prof.) Susan Chirayath on the topic ‘Impact of promotional activities on consumer buying behavior’ was published in Journal of Management Matters, a Loyola Institute of Business Administration publication, March-August 2007 issue.
Paper presentation

A paper by Smt.Smitha Siji, Lecturer titled ‘Indian ethos and management: Towards a new managerial vision’ has been accepted for presentation at the international conference on ‘Expanding horizons of Indian business and Indian management’ to be held on January 15 and 16, 2008 at Indian Business Academy, Bangalore.

Campus placement
Placement activities are progressing fast at SSTM. So far 18 students have already been recruited. ICICI Bank, Centurion Bank of Punjab, HDFC Bank, Spectrum, i-Flex, Schnieder, Magma, Sify, Intimate Fashions and HDFC Ltd. are the corporations who have already completed their recruitment at the campus.